Google Business Profile Manager
Is your Google Business Profile optimized and maintained?
You may be missing out on tons of free traffic to your business. No worries, we can help!
Services Overview
Our Google Business Profile services include the following:
- New Profile Creation and Setup – Claiming the business
- Existing Profile Optimization
- Profile Maintenance
Google Business Profile Manager - New Profile Creation and Setup
As your Google Business Profile Manager, the first thing we have to do is claim your business and get it verified. When claiming a business, Google will mail you a confirmation code to the business address. This can take up to 5 business days or more. Sometimes Google may choose to email or call the business for verification as well.
Business listings will not show in Google Search or Google Maps until it is verified.
When claiming a business (before verification) we must input information about the business such as name, address, postal code, type of business, contact details, etc. This base information is what helps your customers find you easy within the search engine.
Now that your business is verified, we can begin adding more content and features that will help drive traffic to your business.
It is suggested that a business listing should be optimized before it is published to Google Search and Google Maps. Before we publish business listings we complete the profile creation with the provided information. Within Google Business Profile listings we can furthermore add details such as the company website, images, business hours, special business hours such as holidays, multiple business locations, post, short videos and offers.
A business profile can still be created even if the businesses location isn’t open for business yet. There is a feature that allows us to set the day that the business opened or will open. This feature is great because it allows searchers in new service areas to see that your business is opening soon. You can enter a date up to one year in the future, but it won’t show on Google until 90 days before the date.
Citations are a fundamental part of your businesses online foundation. A citation is when we create and list your business information on local directories such as Yelp. There are over 250 directories that we list your business information to. Along with other ranking factors like a awesome website and good reviews, citations help boost your local search listings.
As your Google Business Profile Manager, we run a citations report for your business from the top 50 directories. With this information we can determine all the other directories that your business information needs to be listed on. When listing business information to these directories, some will list the information instantly while others could take days or month. Citations aren’t the end all be all to getting ranked, but it is fundamental in local SEO.
- Business Verification
- Business Profile Creation
- Local Business Citations
Google Business Profile Manager - Existing Profile Optimization
- Business Information
- Create Post
- Photo Optimization
Some companies may have already created their Google Business Profile. In some of these instances, though the profile is created, the business is not claimed yet. In other instances, your business has been claimed by your company already or probably by someone else. And though some companies may have claimed their business, the profile still requires some optimization.
Below are some of the features that Google allows us to add to business profiles. These features help tremendously when it comes to helping new and current customers find your businesses information.
This is the first important step to getting your business ranked locally. Your actual business name must be the same name you use in your profile. Google prides itself on correct and relative information. Especially when it comes to local businesses.
Name | Address | Phone Number (NAP)
The standard in local SEO is making sure your Name, Address and Phone Number are the same wherever you post your businesses information. This is called your NAP (name, address, phone #), and it should be the same information be it on social networks or local listings. Some companies have multiple locations into which each locations NAP should be listed with the correct information per location.
Business Hours
Setting the correct business hours is crucial in making sure customers know when you’re open for business. Hours can be added for specific services or specials such as brunch hours delivery hours, online service hours, happy hours and more. In addition to normal business hours and specific hours, special hours like holidays hours can be preset in advance.
Appointments
One is easy way to easily grab customers is by allowing them to schedule appointments via the search engine. This is an awesome feature for businesses such hairstylist, lawn services, etc.
Products
Being able to add products to your Google Business Profile is an awesome feature by Google Search. This feature allows you to add any products that you sell on your website or at your business location.
Creating post is a way to keep customers and searchers up to date with what your business is currently doing. Post are temporary updates geared towards sharing your current activity. Within “Posts” you can input updates, offers, events and products.
Tell the story of your business by adding photos to your business profile. This is also a great way to keep your business optimized and ranking high above competitors. With “Photos” you can your business logo and cover image. Keep customers and searchers visually up to date with current images from your business.
For restaurants, this is a good place to add photos of your menu and dishes. For businesses like barber shops and landscaping, this is a good place to add before and after picks from current clients.
“Photos” also allow you to add images of owners and team members. Along with being able to add images, this feature also allows you to add videos. A video goes a long way because people love to live content.
Google Business Profile Manager - Profile Maintenance
Profile maintenance is the key factor when managing your Google Business Profile. Updating your listing with relevant content and business changes helps keep you a step ahead of the competition. Googles algorithm for the most part searches for new a relevant content. So by simply posting new images to your business profile on a weekly basis will help in your ranking efforts.
Post are an excellent way to keep your customers up to date about your business. With-in post we can add product or service offers to your profile that have start and end dates. Post allow us to write about new updates and things that are happening with the business. We can also create events with post that will be shown in Google Search on the business listing.
Via the post feature in your business profile, we can post products that will be displayed in the in your business profile listing. Posting products allow us to add an image of the item, a product name, product category, product price, product description and a buy now button.
You can read and respond to reviews from your customers. Google reviews provide useful information and help your business stand out. Reviews show up next to your Business Profile in Maps and Search.
You can request reviews from customers by sharing a URL specific to your business.
You can encourage your customers to spread the word about your business through Google reviews by reminding customers to leave reviews and by replying to reviews. Your customers will notice your business values their input if you read and reply to their reviews.
Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always respond to a review to show the customers that you care and provide additional context.
To help complete your Business Profile and make it more attractive to customers, you can add photos or videos of your storefront, products, offerings and services.
Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
With the photos feature you can your company logo, a cover photo and business photos which allow you to add different photos to highlight features of your business to attract and inform customers.
Businesses can list their services on their Business Profile on Google.
In Business Profile, you may get an option to add the services you offer, along with their descriptions and prices. If your business has multiple categories, group services together into sections under the appropriate category to keep your services organized.
When local customers search on Google for a service you offer, that service may be highlighted on your profile. Customers on mobile devices can also find all your services under “Services.”
Service businesses can choose from suggested types of services. For example, plumbers may get “Install faucet” or “Repair toilet” as services to add. If the type of service isn’t listed, you can add your own custom services.
We can help updated any service changes you may have like adding a new service or discontinuing a current service. This is key because you don’t want to have services listed on your profile that you no longer offer.
Within the info feature we can edit business info when a company has new changes. We can add new services areas or remove closed locations in service areas. All of your businesses core info will be managed. Changes to service hours can be edited, special hours around holidays can be added, business contact numbers can be added/edited, and your company website link can be added as well.
There is a great feature called attributes that allow us to add special identities to your business profile. There are 4 identities to choose from within attributes that allow you to identify as Black Owned, LGBTQ+ Owned, Latino Owned or Veteran Owned. We can also add health and safety attributes and a service options attribute that allow you to state on your business profile that you do online appointments.
Within the info section we can also add a unique ID for each business in your account. This is good if your business has multiple locations. A unique ID that you assign to each of your businesses to ensure that changes are applied accurately in your account. This value will not be publicly visible anywhere on Google, but it is visible to all profile users of your location.
- Post
- Products
- Reviews
- Videos & Photos
- Services Update
- Profile Edits
Google Business Profile Manager Features
GBP Management
Service Features- GBP Audit
- GBP Optimization
- Zip code optimization
- Weekly Photo Post
- Geotag Photos
- Weekly Video Post
- Weekly Google Posts (up to 5)
- 1 Monthly Article (about local places, people, events, etc. | helps rank on Google)
- Product Management (update, add, or delete products listed in GBP)
- Citations (list your business information in 50+ local directories)
- Reputation management (Google reviews, Google Q&A)
- Monitor for and combat spam listings
- Set-up booking system
Contact Us Today!
We are pleased and ready to help you in all of your local ranking efforts. Fill in the form below and we will contact you to get started.
